A new Alzheimer Society of Canada and Public Health Agency of Canada initiative is hoping to change that hesitancy. The new program, called Dementia Friends Canada, is aiming to recruit one million Canadians who will learn more about the disease, so they can raise awareness about how to help those living with dementia around them.
The joint venture is the “biggest ever campaign” to tackle stigma and build awareness, according to the society. Government officials and society experts launched the program Friday in Edmonton.
Sign up for Dementia Friends Canada here
Their aim is to hit the one million mark by 2017. They’re rolling out ad campaigns nationwide and appealing to members of Parliament, Canadian celebrities and major corporations to support the cause.